Advertising on Facebook is essential if you want to reach your targetted audience and expand your business. Facebook ads contribute to your digital marketing strategy by increasing brand recognition, attracting leads, and even turning unpaid users into paid customers.
What is Facebook Marketing?
To put it simply, Facebook marketing refers to promoting and branding a business using the Facebook platform. There are over 2.9 billion active Facebook users in the world, which allows the platform to ensure maximum exposure for businesses. This is the key reason why Facebook marketing is considered to be the most popular method of social media marketing.
Here are some of the most effective Facebook Marketing Tips that will help you get better results instantly:
Facebook Marketing Tip #1: Boost your post
Facebook boost is the simplest digital marketing tactic known to netizens. You can boost your post in just a minute by tapping the blue “Boost post” or “Promote” button. The post then directly shows up on your audience’s feed generating better engagement. It’s fast, easy, super cost-effective and works great for most businesses.
Facebook Marketing Tip #2: Use Facebook ads manager & Business manager
Facebook ads manager unleashes the true power of Facebook marketing. It’s an all-in-one tool for creating, running, managing & monitoring paid ads on Facebook, Instagram, Messenger, and WhatsApp. Hence, in order to be a successful digital marketeer, it is very important to master this tool.
Facebook Marketing Tip #3: Use Facebook Pixel
If knowledge is power, then the Facebook pixel is your ultimate source of strength. Facebook pixel is a piece of code that you place on your website. It allows you to track cross-device conversions from Facebook advertisements, optimise campaigns, create targeted audiences for future ads, and retarget visitors who have previously interacted with your site.
Facebook Marketing Tip #4: Make instant experience ads
Instant experience ads are a fantastic way of experimenting with your Facebook advertising techniques.
It is basically a full-screen experience that appears when a mobile user touches your ad. It takes advertising to the next level by being more interactive and engaging than a picture or video. Instant ad experiences are quite fast, simple to create, and are proven to engage better with potential customers. However, the main drawback to it is that it is solely designed for mobile users.
Tip #5: Make Click to Messenger Ads
A Click-to-Messenger Ad is your typical Facebook sponsored message ad with a twist. Instead of landing pages, it sends users to the Facebook messenger bot sequence. This will help you enhance audience engagement as well as brand awareness by carefully targeting and distributing communications to people who have shown interest in your business.
Tip #6: Pull Email Address
People find it annoying when you ask them for their credentials. With Facebook messenger marketing, that’s no longer an issue. You can make a Facebook Messenger chatbot that requests users to provide their email addresses, which they can do with just the click of a button.
Tip #7: Call-to-Action Buttons
You may have seen ‘buy now!’ buttons on thousands of websites. This is simply a call-to-action strategy of marketers. It will drive your target audiences to click on a PPC ad and hit a landing page.
Tip #8: Messenger Drip Campaigns
Drip campaigns generally reach out to the targeted audience through emails and messages at the right time.
A Messenger drip campaign reaches out to the targetted audience through messages, which is almost ten folds as effective as regular drip campaigns! The chatbot builder, once again, holds the key here. While email drip campaigns take days and weeks, messenger drip campaigns get the job done in minutes.
Tip #9: Page Competition Gauge
They say keep your friends close and your enemies closer, and Facebook’s Algorithm allows you to do it with near perfection. Facebook generally shows you 5 potential competitors but you can view more by clicking on the “See More Suggested Pages’’ button.
You’ll be able to keep track of a competitor’s activity, growth rates, total likes, and frequency of posts if you add them to your watched pages. This data can assist you in determining how you’re performing and what you may need to do to perform better.
Tip #10: Use retargeting
Retargeting is a great technique to develop a successful campaign at a cheaper cost. Retargeting tries to contact people who have shown interest in your adverts in the past.
You can increase your chances of conversion by targeting people who have already expressed interest in what you’re promoting. It requires only a push to persuade them to be your customer.
Tip #11: Exclude converted Audience
By removing users who have been previously converted, you may save money by not having to show your ads to them again.
Follow this to exclude previously converted users from seeing your ads again and again:
- Create a custom audience who visited the landing page before.
- Now, go to ‘new audience’ > click ‘exclude’ and set the audience you want to exclude, such as: Converted in the last month.
Tip #12: Plan A/B test regularly
Planing A/B testing is a fantastic approach to see what works and what doesn’t. This is done by contrasting campaigns with minor differences. However, A/B testing isn’t just for failing ads. It may also be used to strengthen existing efforts and perhaps take your advertising to the next level!
Tip #13: Rotate your ads
If users start to see an ad too often, they will choose to ignore, hide or even report it as spam. The cost per click (CPC) increases as the click-through rate (CTR) starts to drop.
The best way to tackle this problem is to rotate your ads. Create multiple ad variations and set ads to appear on a schedule, so that you can target different advertisements to the same audience.
Tip #14: Engaging topics
Encourage your followers to make certain predictions in the comment section of your posts. If you own a sports company, for example, you might host a ‘Guess the Player’ contest. Create engagement and make people look forward to more contests like this.
Tip #15: Target specific fans without paying
When it comes to Facebook advertising, it is important that you discuss your product in precise detail. Some marketers overlook the fact that you can target a group without paying extra while adding an update to your existing post or campaign. Turn on “Post Targeting and Privacy” in Page Settings to get it done.
Your time to roll!
These tips will help you to take your Facebook campaigns to the next level, maximising the overall performance of your digital marketing strategies. Check out 10 Minute School’s facebook marketing course in Bangla to get a much broader overview of Facebook Marketing.