If you’re wondering what can make your online business successful, the answer is digital marketing. In today’s online world, digital marketing is the key aspect you wouldn’t want to ignore if you want to close more sales of your business online.
So how does digital marketing, or even Facebook marketing, actually work? To know the answer, you’d need to dive deep into the digital marketing strategies that are a must to promote your business in today’s highly competitive online marketplace.
A marketing strategy refers to the plan that you follow to reach the core goals of your business, such as meeting sales targets or attracting customers. When done right, your marketing strategy can prove to be the key to your business’s online success.
Social Media Marketing strategies for online business
When you try to establish a business on Facebook or any other social media, an effective marketing plan or marketing strategy plays an important role in your efforts. Your marketing strategy is very much responsible for the success or failure of your business.
In the broad arena of digital marketing, there are several effective strategies and tactics to help you boost your organic traffic and sales such as SEO, PPC, Content marketing, Email marketing, Social media marketing, and the list goes on. However, when it’s about making a social media-based business successful, you need to make a more targeted approach.
To understand the full cycle of social media branding, let’s consider the example of promoting a business on Facebook. So, what’s the first thing that comes to your mind when you think about starting a business on Facebook? Creating a Facebook page and posting pictures of your products, right? But, is this all you have to do when it’s about reaching out to millions of people for generating leads and boosting sales for your business?
Not really. There’s a lot more to an online business than what meets the eye.
Hence, when you try to make your business successful on Facebook, there are several aspects you need to look out for and work on.
The Social Media Marketing Strategy for any business depends on four aspects, namely:
Now, let’s take a look at how we should approach these aspects to create an effective marketing strategy.
Specify your products
The first step in creating any marketing strategy is to determine and specify the product. And people often get confused with this. Let me give you an example. If you want to start a business of shirts, you might think that your product is just a “Shirt”, right? While that’s technically correct, but, determining your product means specifying the exact category of your product.
So, in this case, you need to specify the kind of shirt you will be selling. First, you have to decide whether your products are Solid Shirts, or Designer Shirts, or Printed shirts, or Shirts with or without Logos, or all of them, and then start working with the marketing strategy.
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This step is important because every kind of shirt needs to be catered to a different segment of targeted consumers. And for each consumer segment, we need unique marketing strategies to generate leads.
For example, Solid shirts will be more targeted towards University going students, while Printed shirts will be more suited for suburban consumers. And the marketing strategy used for these two consumer segments will be very different. This is why you need to determine your product before working on anything else.
In short, you first have to categorize the product that you will work on and everything else of the marketing strategy will follow depending on the product.
Define your buyer persona/target customer segment:
The prerequisite of creating any marketing strategy – digital – or not, is to know the customer segment to whom you’re marketing.
Pinpointing your targeted customer segment according to your offered product is extremely crucial for designing your marketing efforts. As mentioned in the previous point, every consumer demographic requires different tactics of marketing.
Before advancing with any sort of marketing strategy, you need to research your customers’ location, age, job roles, etc. And once you’ve gathered all the info, you can finally create a marketing plan best suited to reach out to your target audience. This step will help to make your marketing strategy extremely effective.
Select a Marketing Channel:
To implement your marketing strategy and create a sales pipeline, you need to choose a marketing medium or channel. The medium could be any social media platform like Facebook, WhatsApp, Instagram, or even your very own website.
Here, let’s take Facebook as an example. Even within Facebook, we can use many means for marketing, for example, Facebook Page, Facebook Group, or even Facebook Messenger.
However, while promoting your business on Facebook, here are some things to keep in mind:
- Facebook Page is a One-way Communication system. On a page, you can only post yourself. This will require you need to post a lot of interesting content throughout the day to keep the engagement strong.
- Facebook Group is a Multi-way Communication System. Here, the group members can also post as much as the admins or moderators of the group can. This ultimately leads to a significantly increased, variety of content, and a much stronger engagement compared to other mediums.
- In Messenger, you can talk personally with customers to promote your product or to reply to their queries. However, keep in mind that most consumers don’t like being contacted about products in their inbox, which is a downside of Messenger as a true marketing medium.
You have to come up with a marketing plan while keeping the features, advantages, and disadvantages of each medium in mind. Only then will you be able to maintain long-lasting, effective relationships with our customers.
Content is truly the heart of digital marketing. The success or failure of your digital marketing plan pretty much depends on the type of content you put out on your business’s social media account.
You can post all kinds of content in digital/Facebook marketing, like
- Static content/Image
You need to produce content for your online business according to your potential customers’ needs, product type, and strategies required to reach out to your target audience.
Let’s say you’ve started the business of selling T-shirts online. In this case, your content should mostly be image-based. Why so, you may ask? It’s because your customers won’t get to know much about your product, i.e., t-shirts, with only text. And creating videos for just t-shirts might seem a bit overboard.
So, posting photos of the t-shirts with some luring copy and adequate product information should be your core content creation strategy. You can sometimes amp it up with videography of models with the t-shirts too.
However, you need to keep in mind that content creation comes after you’ve determined your Product, Target Customer, Channel, and other aspects of the online business you’re trying to promote.
Jumping straight to creating and posting content without any prior plan or strategy might hurt your business’s success. So it’s better to avoid that.
As you now know all the essentials of Facebook marketing, all you have to do is buckle up and get started with your online business on Facebook without any fear in mind.