Facebook can be quite beneficial for companies that are looking to expand their business online. Starting from new startups to big corporations, every company is using Facebook to build an online presence these days. So if you think Facebook Marketing doesn’t drive results, think again!
Here are 10 benefits of Facebook advertising that will help you understand why Facebook is good for marketing your business.
Reach a Wide Audience
Facebook has become one of the world’s most popular marketing platforms over the last decade. As the social media giant grew to over 2.9 billion monthly active members (as of the fourth quarter of 2021), it also broadened its advertising network to accommodate a wide spectrum of businesses. So, it is quite obvious that you can reach a wide range of audiences quite easily through Facebook.
But that’s not all: since acquiring Instagram in 2012, Facebook has expanded its marketing network to provide quick access to both the channels.
Their ad network covers both of these social networks, giving advertisers the opportunity to have their advertisements appear on both platforms with minimal additional setup.
Instagram now has over 1 billion users, with over 500 million daily active users. In addition, both Facebook and Instagram have impressive usage numbers. Facebook ads help businesses and organizations of all sizes by providing them access to markets that they would’ve not been able to reach otherwise.
PinPoint your Specific Audience
In addition to the huge reach, social media advertising allows marketers to target ads to specific demographics based on user data – and Facebook is no exception. Indeed, one of the primary advantages of advertising on Facebook is that the network is extremely rich in data. You can micro-target the consumers that are most relevant to your company.
Facebook allows marketers to narrow down the demographics of the audience according to their desires. When you run an ad campaign, you can target your audience in the following segments:
- Spoken languages
- Education level or history
- Job title
- Political affiliation
- Behaviours and recent purchases
- Major life events
The platform’s ad network uses “Audience Insights”, which collects collective info on individuals who engage with your brand page as well as data on how they behave throughout the rest of Facebook. Advertisers can then move custom audiences created in Audience Insights to Facebook’s “Ads Manager” feature.
This kind of insight is indeed one of the benefits of Facebook advertising that traditional search PPC does not provide. Due to the nature of search engines, giants like Google and Bing can’t offer such detailed targeting.
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Get The Most ROA Among All Other Social Media Platforms
According to the KPI Report 2020 by Wolfgang Digital, no other social media platforms provide such a high ROA as Facebook. Instagram is on the rise but is still struggling to catch up. Hence, at the moment, Facebook is the biggest player in the social media market, with its Facebook Feed, Messenger, and Marketplace ads all occupying the top ranks. This is why Facebook advertising is way ahead of Google Shopping.
In many surveys, it is observed that users are more likely to click ads on Facebook than on any other social media platform. Thus, if you are planning to invest in growing your business online, Facebook is the ideal place to start.
Choose From Different Ad Types According To Your Preference
Another advantage of advertising on Facebook is that it provides a diverse choice of ad formats, some of which are not available on other social media platforms.
There are several ad types to choose from on Facebook, some of which are:
– Photos: These are single static photographs with a caption.
– Videos: Video ads come in a variety of lengths and can be configured to show in user feeds, or even in Stories.
– Stories: Stories are full-screen adverts that can be customized. They might be videos or static pictures, and clicking on them directs the user to your website (or wherever you want the user to visit).
– Messenger: These ads show in the middle of chats or conversations on the Facebook Messenger app.
– Carousel: Carousel ads consist of up to ten static pictures that the viewer can scroll through.
– Slideshow: These advertisements feature brief videos such as snippets created with animation, sound, and text.
– Collection: These advertisements feature numerous products in a single ad, that can all be responded to individually by a visitor.
– Playables: Playables are dynamic trial games that consumers can try out before downloading an app or game.
One of the advantages of advertising on Facebook for your business is that you are not restricted to specific ad types or confined to plain text ads (like you are with the search engine Pay-Per-Click).
In contrast, these ad formats are more suited to branding, since they allow marketers to develop visual, creative, graphic-style commercials with multimedia elements such as videos, photos, texts, and many more.
Set Your Own Budget and Market Accordingly
Facebook Ads, like many pay-per-click ad networks, is free to all companies and the Ads Manager tool is also free. The only cost is the cost of providing a budget and running advertisements or campaigns.
The cost of operating Facebook advertisements is determined by a variety of parameters (your budget, ad types, industry, region, etc.), but marketers should generally anticipate paying anywhere between a few cents to a couple of dollars for every click.
Facebook advertising is quite affordable considering its output, which is why it is very popular among marketers all around the world.
Get Detailed and In-depth Data
The Ads Manager on Facebook provides businesses with a wide range of performance insights and aggregated statistics. Each advertisement you generate can be measured using their ad tools.
Admeasurement provides insight into ad performance by comparing ad demographic trends with anonymous user data, multi-channel data comparisons (similar to TV ads), and negative advertising data (here, Facebook gives advertisers control to ensure that their ads do not appear in areas where they do not want them to).
Breakdowns in Ads Manager allow businesses to examine information such as audience age, gender, geography, device, and more, as well as breakdowns for ad kinds and user activities.
Attribution reports can assist in identifying the most essential marketing funnel touch-points.
For fine-tuning marketing campaigns with modifications, ad comparison and split-testing alternatives are available.
Test Your Ads To Get Optimal Results
Another advantage of Facebook advertising is the availability of testing tools to help your company optimize ad performance. Specifically, A/B testing allows marketers to display almost identical advertising (with slight modifications) to evaluate which changes work better over time, with data.
Facebook’s ad platform allows businesses to employ split testing to test and show ad variants. Furthermore, split test advertising can be set up for time periods ranging from 1 to 30 days, with particular costs, and with customized audiences.
Forecast Ad Results and Estimate Its Performance
Another significant advantage of advertising on Facebook is forecasting. Using data on the targetted audience, Facebook can quite accurately predict how many users can be actively engaged and how many leads can be generated each day.
Their “Estimated Daily Results” function may be handy for brands interested in learning more about changes to their ad campaigns. These predictions provide daily projected reach and daily expected results when you create or change an ad set.
Retarget Your Audience Easily
An advantage of Facebook advertising is that you may use it to raise revenue, increase conversion rates, or improve your ROA.
This method employs the “Facebook pixel”, which is a short bit of code that you place on your website to help target clients and visitors. It tracks visitors as well as their behavior and activities on your websites, such as any Facebook advertisement they saw prior to visiting, pages they browse, add-to-cart activities, etc. Furthermore, Facebook ads lead to more opportunities by allowing businesses to incorporate “dynamic ads” that they may design to directly target remarketed consumers.
Filter Advertisements To Exclude People You Don’t Want
Facebook’s PPC advertising approach also allows businesses to block ads from running in low-quality marketplaces or to non-performing viewers. It is one of the key benefits provided by this platform.
Doing this will not only help you to maintain the brand standards but also save your expenses.
These are 10 of the most significant benefits of using Facebook for marketing. If you already own a business or if you are interested in starting something on your own, consider advertising on Facebook for fast and better results. Want to learn how to advertise your products on Facebook? enroll in our course “Facebook Marketing” now!
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